Vibes, Lies, and Billionaires Fries: The Useless Art of Political Messaging

An eye-opening excerpt of a political strategists' meeting offers a raw look at messaging strategy and voter engagement dynamics and unveils the role of vibes in political success and public opinion

Conversation opened. One unread message. As if salvation lives inside the inbox. The illusionary search for the “best message” is the first trap, the honey-laced cage. Candidates hire consultants to craft it, pollsters to test it, focus groups to nod or grimace. A giant factory of nothing. The truth? No message saves you. People hear what they want, and…